— AFL / Virgin

AFL Finals Giveaway

— 01
The
Task

The AFL and Virgin Australia wanted to celebrate their partnership and build hype leading into the AFL Finals Series.

— 02
The
Solution

With limited team and player access, we used a nimble doco-style crew to capture candid moments where we could access the teams travelling - with same-day edits for timeliness.

— 03
The
Impact

With finals hype building, the videos were a hit collecting thousands of organic views per day and hundreds of user engagements congratulating winners and adding to the finals build-up.

12
Hours to turn the video around
500K+
Views on socials
100s
Happy fans