— Surf Life Saving South Australia

Learn The Beach

— 01
The
Task

Over the past 17 years, 47 per cent of the coastal and drowning deaths in Australia were people born overseas. Education videos exist, but they weren't getting through to Culturally and Linguistically Diverse (CALD) communities

— 02
The
Solution

Using a 1st person simulation, we blended 2D and 3D worlds with multicultural communications best practices to provide the next best experience to being there in person. And made them available in eight key languages

It was fantastic solution that's had real impact with our multicultural communities
Darren Horne, Marketing Manager SLSSA
— 03
The
Impact

Launched on National Water Safety Day in Dec 2021, the video series received national coverage and praise from the multicultural community. The ultimate test will be to see their impact on drowning statistics.

9
part series
8
languages