A Creative Agency
Over the past 17 years, 47 per cent of the coastal and drowning deaths in Australia were people born overseas. Education videos exist, but they weren't getting through to Culturally and Linguistically Diverse (CALD) communities
Using a 1st person simulation, we blended 2D and 3D worlds with multicultural communications best practices to provide the next best experience to being there in person. And made them available in eight key languages
Launched on National Water Safety Day in Dec 2021, the video series received national coverage and praise from the multicultural community. The ultimate test will be to see their impact on drowning statistics.