A Creative Agency
Floodlight
— Tesla
HPRX
— 01
The
Task
Task
When the worlds biggest battery got bigger, we wanted to show how the 50MW expansion was helping to power SA.
— 02
The
Solution
Solution
Embracing Tesla's futuristic brand image, programmed lighting, drone flyovers and choreographed camera movements were used to bring the Hornsdale Power Reserve to life through the familiar imagery of a charging battery - only on a monolithic scale.
— 03
The
Results
Results
The video has won multiple awards for multiple categories including art direction, lighting and B2B brand film.
1x
Campaign Brief's The Work official selection
4x
Telly Awards