— Weber Barbeques

Weber Rubs and Seasonings

— 01
The
Task

Weber needed authentic content to launch their new range of rubs and seasonings.

— 02
The
Solution

Leaning into the natural beauty of BBQ, we placed the food front and centre, bringing out the juiciness, smokiness and vibrancy to get the audience salivating. Voiced by Weber Grill Expert Laura, we minimised the 'sell' and maximised authenticity to resonate with Weber's loyal social audience.

— 03
The
Results

The final videos were viewed over 100k times on social platforms and achieved 25% more social media engagement than Weber's typical Facebook post benchmark.

Gold
Telly Awards