— REDARC

The Ultimate Build

— 01
The
Task

As an industry leader of 4WD aftermarket parts, REDARC saw an opportunity to insert itself into the popular genre of off-grid vehicle builds. 

— 02
The
Solution

The gritty, creative treatment was developed in collaboration with Michael Gagliardi creative to show a blend of build and driving footage to get the heart racing, and motivate enthusiasts to find out more through a longer-form video housed on REDARC's website.  

— 03
The
Impact

Viewers from the trailer and shorter-form videos were fed through to the longer-form video which had 8K views on YouTube alone - on a channel of 11.5K subscribers.

100k+
Social views
1x
Official selection into Campaign Brief's The Work