The Power of REDARC

REDARC needed to make a statement when launching into the US market, and they built the ultimate Tacoma to mark the occasion. We were tasked with creating compelling content to promote and explain why REDARC created this ultimate build.

We used quick transitions, a rich grade and a strong voiceover to sell the quality and ruggedness of REDARC products to the US audience. Paired with a creative treatment developed by Michael Gagliardi and footage shot on location in the US by Roaming Lost. The two pieces create a compelling suite of content that cut through in a crowded market.