Nyrstar Brand Campaign

Nyrstar needed a versatile campaign to showcase their uniquely Australian narrative of continuous progress, improvement, and community benefit. This campaign aimed to elevate brand awareness and highlight the significance of critical mineral processing to key groups such as government, local communities, and potential employees.

We crafted a series of compelling narratives that guide viewers through Nyrstar's journey of progress showcasing value creation at every phase. The campaign features authentic imagery from Nyrstar's Port Pirie and Hobart facilities and features real employees working across the company. Video content was complemented by striking photography, billboard displays, and newspaper advertisements which were distributed as an integrated campaign.