A Creative Agency
Floodlight
— Rural Bank
Jujube Australia
— 01
The
Task
Task
Rural Bank needed a series of video stories to reflect their strong support of innovation in agribusiness across regional Australia, in a style that would resonate with their audience.
— 02
The
Solution
Solution
Using a candid, hand-held camera style, we interviewed farmers, allowing them to share their experiences in their own words, sharing insights into their family and business lives, and reiterating their genuine appreciation for the relationship they have with the bank.