The New Weber Q

At the 2023 National Dealers Conference, where Weber celebrated 20 years of market leadership in Australia and New Zealand, our task was to create a teaser for the revamped 'Weber Q' range.

Inspired by a luxury car launch, we chose to reveal glimpses of the product's form, matching them with subtle sound effects and a carefully paced narrative which cheekily hinted at the features and benefits, and culminated in a “sizzling” final reveal. The style set the tone for the physical launch event, utilising mood driven lighting to highlight the new form and functions of the product.

The teaser was so well received at the event that it was chosen to become part of the official social launch campaign, and using a reformatted edit was used extensively across Weber's Facebook, Instagram and LinkedIn, garnering thousands of impressions, engagements and views.